Available on-demand 5/1/2025 - 12/31/2026

Faculty disclosures can be viewed here.

LEARNING OBJECTIVES

Evaluate business models and revenue strategies in aesthetic practices, including medspa integration, schedule optimization, and patient coordinator workflows, to improve financial sustainability and growth.
Analyze the impact of pricing transparency, patient loyalty programs, referrals, and online reviews on patient trust, acquisition, and long-term practice performance.
Apply effective digital marketing strategies—including social media evolution, online marketing tools, and artificial intelligence—to ethically and efficiently engage patients while maintaining brand integrity.
Assess risks and opportunities related to cybersecurity, data protection, and emerging technologies in aesthetic medicine to support safe and compliant practice operations.
Compare practice transition pathways, including private equity involvement, and identify strategic considerations for practice valuation, timing, and long-term ownership goals

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ACCME Statement:
CME Designation Statement – Physicians
The American Society for Aesthetic Plastic Surgery (The Aesthetic Society) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Society for Aesthetic Plastic Surgery designates this enduring internet activity for a maximum of 1.5 AMA PRA Category 1 Credits™. Physicians should claim only credit commensurate with the extent of their participation in the activity.

Kent Higdon MD

Appearances