Course Introduction-Mark Jewell, M.D. (10)

Niche Aesthetic Practices and Mergers-Mike Edwards, M.D. (20)

Concepts regarding how to develop a profitable niche practice in aesthetic plastic surgery and cosmetic medicine.

Merging with other like-minded aesthetic plastic surgeons to develop a consolidated practice.

Discussion- All faculty (10)

AI Agents & the Future Aesthetic Practice Marketing-Ryan Miller (20)

Chatbots and Chat GPT are changing how content can be developed for aesthetic marketing
Concepts of impact that AI-generated content will evolve

Discussion (All faculty (10)

Getting Business Impact from Your Digital Marketing- Tom Seery (20)

How to optimize digital marketing into your overall practice (return on investment)
Where to go, what to say, how often? How to stay out of trouble.

Discussion (All faculty (10)

The Modern Leader - Mary Jewell, RPT (20)

Discussion- All faculty (10)

Crisis Management Robert Singer, M.D (20)

Discussion-All faculty (10)

Aesthetically Inclined Consumers- Mike Glaicar, COO New Beauty Magazine

Discussion-All faculty (10)

Mergers, Acquisitions, Rollups and the Effect of Venture Capital in the Aesthetic Marketplace. -Verne Weisberg, M.D. (20)

The aesthetic marketplace is changing with regards to consolidation and rollups of practices by venture capital-funded groups
Do these make sense to consider? Is this a reasonable exit strategy?

Discussion- All faculty (10)

Practice Growth-Mark Jewell, M.D. (20)

Discussion-All faculty (10)

Questions/Discussion 101/201 Faculty/Attendees

Dr. Michael C. Edwards MD