The American Society for Aesthetic Plastic Surgery, Inc. (The Aesthetic Society) designates this enduring activity for a maximum of 4 AMA PRA Category 1 Credits™. Physicians should claim only credit commensurate with the extent of their participation in the activity.

Patient Safety .5

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Course Introduction-Mark Jewell, M.D. (10)

Course Overview and Opening
What are the challenges facing practices in 2023?

Niche Aesthetic Practices and Mergers-Mike Edwards, M.D. (20)

Concepts regarding how to develop a profitable niche practice in aesthetic plastic surgery and cosmetic medicine.

Concepts of how to build a community and stay connected by media.

Merging with other like-minded aesthetic plastic surgeons to develop a consolidated practice.

The plastic surgeon as entrepreneur.

Discussion- All faculty (10)

AI Agents & the Future Aesthetic Practice Marketing-Ryan Miller (20)

Chatbots and Chat GPT are changing how content can be developed for aesthetic marketing
Concepts of impact that AI-generated content will evolve

Discussion (All faculty (10)

Getting Business Impact from Your Digital Marketing- Tom Seery (20)

How to optimize digital marketing into your overall practice (return on investment)
Where to go, what to say, how often? How to stay out of trouble.

Discussion (All faculty (10)

The Modern Leader - Mary Jewell, RPT (20)

Strategies to address the trust factor and enhance operational effectiveness.

Discussion- All faculty (10)

Crisis Management Robert Singer, M.D (20)

Strategies to manage mistakes, missteps and service failure.

Discussion-All faculty (10)

Aesthetically Inclined Consumers- Mike Glaicar, COO New Beauty Magazine

Marketing metrics and strategies to remain engaged. with (20)

Discussion-All faculty (10)

Mergers, Acquisitions, Rollups and the Effect of Venture Capital in the Aesthetic Marketplace. -Verne Weisberg, M.D. (20)

The aesthetic marketplace is changing with regards to consolidation and rollups of practices by venture capital-funded groups
Do these make sense to consider? Is this a reasonable exit strategy?

Discussion- All faculty (10)

Practice Growth-Mark Jewell, M.D. (20)

The Economy and Disruptions
Data collection
Differentiation strategies
Identifying Growth and Problem Opportunities.

Discussion-All faculty (10)

Questions/Discussion 101/201 Faculty/Attendees

Steffanie Attenberg

Appearances